A/W15 Moodboard: Bedouin

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Andraya Farrag’s moodboard for Bedouin. Image: Richard Hall
With a creative remit to make pieces with a strong cultural message, Bedouin’s A/W15 collection crosses boundaries and embraces a nomadic wanderlust

Inspired by a road trip through the Nevada desert, “on a road that divides a vast landscape and open skies, with an anticipation of what you will see along the way,” Bedouin’s A/W15 On The Road collection encourages style without borders, says Andraya Farrag, the Egyptian/British designer behind the Dubai-based label. The brand takes its name from the beautiful nomadic existence of Bedouin tribes, its pieces designed for the contemporary jet-setter, a woman filled with wanderlust. “Every woman has a little free spirit within her,” she says. Stemming from Andraya’s childhood of contrasting cultures, her designs are inspired by different travel destinations, in this case Nevada, where she “takes influence from culture, traditions and historical tribes, which are then stripped bare to create more subtle cultural references, juxtaposing the old with the new.” For autumn/winter, contrast is once again key. “This season you’ll find the 1970s meshed with cowgirl and contemporary normcore,” she says. Rodeo-inspired fringing lines high-rise splits in skirts, while a star motif features throughout in the form of appliqué and cutwork embroidery. At the heart of her designs is Andraya’s admiration of how fearless Middle Eastern women are when it comes to style, saying, “They are by far the most glamorous women in the world.” Not wanting to be thought of as a political brand, her creativity comes with a cultural edict instead. “I hope that one day Bedouin will encourage people to think globally and accept all cultures as their own.” From the elegance of the floor-length black lace dress to the mystical star-motifed two-piece set (both right), this season the onus is on easy-wear pieces with a lot of heart and soul. Peace out. — Emily Baxter

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Andraya Farrag’s moodboard for Bedouin. Image: Richard Hall