It’s never easy to force yourself off the sofa, squeeze into a lycra ensemble and get caught outside, in the heat of the UAE, to exercise, but Nike’s new running platform, Dubai Starts with a Run, is here to change all that. So how does it work? The platform is split into three different websites, which correspond with three different neighbourhoods around the city: Dubai Marina, Dubai Canal and Downtown Dubai.
Logging into your chosen website will unveil a whole virtual fitness world to get you through your work out – all you have to choose is which location you want to train at. Each microsite is unique and boasts everything from motivational quotes to maps and playlists, which have all been carefully curated by Nike ambassadors Laura Fallaha, Ahmad Saraf and DJ Keza.
Dubai joins the likes of Istanbul and Moscow for this global launch, which is available to start training with now.