Co-founded by Lauren Santo Domingo, Moda Operandi is known for being innovative in the fashion space and for staying on top of the latest trends. The luxury site has made it easier than ever to order designer collections straight off the runway.
So it comes as no surprise that on September 6, the prestigious platform welcomed talented Middle Eastern designers to their site. Strengthening the Middle East's international fashion presence, Moda Operandi has launched a new trunk show featuring SS18 collections from Bambah, Bthaina, Kalyah, Maison Yeya and Vanina.
"We were thrilled to collaborate with Moda Operandi on our Spring 18's collection, and enjoyed working with their team who inspired us to built a collection around our signature pieces," said Tatiana Fayad and Joanne Hayek, co-founders and designers of Vanina.
For many of these designers, collaborating with Moda Operandi is an honor as well as an excellent opportunity for international exposure.
"Moda Operandi is known for being a trendsetter and main supporter for young talents. Collaborating with such a force is a unique opportunity and having my collection get picked up by such a leading online luxury fashion retailer is a great honor and a milestone for my brand," says Nora Aldamer, designer of Kalyah.
Maha Abdul Rasheed, designer of Bambah, explains how it's a great opportunity for customers to get the first look of her collection and to be able to pre-order their favourite pieces before it arrives in stores.
"This collection is one of my personal favourites- as it’s inspired by the magical beauty of India and infuses a plethora of colors and patterns with an emphasis on gold metallics for added richness," she says. "In addition to our main evening wear category, we have also introduced a lot of fun and flirty separates and easy-to-wear styles that would appeal to a more international and casual audience that Moda Operandi caters to."
For more information, visit www.modaoperandi.com.