Victoria Beckham, who once said “I can’t concentrate in flats,” is swapping her signature stilettos for sneakers in an exciting, and rather unexpected, collaboration. The British designer announced the partnership on Instagram last night with a photo and teaser video where the former Spice Girl is pictured wearing athleisure attire and Reebok’s signaure Club C sneaker, captioning it "day one done".
"I am incredibly excited to embark on this partnership built on shared values," Beckham said in a statement. "I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition."
"As a brand, we look to partner with not just influential women, but women who want to truly change the world,” Reebok's senior vice president of women's initiatives, Corinna Werkle, adds. "There's no better embodiment of this than Victoria."
Roll on 2018!