The three day super sale is back for another year. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the shopping extravaganza kicks off on 18 May and will see over 1,000 outlets taking part.
Shoppers can enjoy a whopping 30-90 percent off brands like Harvey Nichols, Bloomingdale’s, Jimmy Choo, Steve Madden, Roberto Cavalli, Balmain and plenty more. Dubai Mall, Marina Mall, Mall of the Emirates and Mirdif City Centre are just some of the many malls taking part in the citywide retail initiative.
“The Three-Day Super Sale initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers,” says Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE. “The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period.”