Baume & Mercier returns as a main sponsor of Fashion Forward Dubai, which runs from 26 to 28 October in the Dubai Design District, d3. This year sees the watch Maison collaborate with Hussein Bazaza, Rula Galayini and Zayan The Label to design a selection of eye-catching straps to accompany the Classima timepiece.
Rula Galayini looks to the fluidity of time for her Baume & Mercier strap designs
The designers will work closely with the watchmaker’s Design Director Alexandre Peraldi to design three straps each, blending Baume & Mercier’s brand DNA with their own distinctive style. One strap per designer will then be selected and unveiled at a cocktail reception during Fashion Forward, before being displayed at the Baume & Mercier boutique in The Dubai Mall.
Hussein Bazaza's architecturally-themed strap design for Baume & Mercier
Hussein Bazaza’s straps comprise individual metal sections inspired by cutting edge architectural designs. Meanwhile Rula Galayini looks to the fluidity of time with her variations of flowing steel and gold, whereas Zayan The Label nods to Zayan Ghandour’s own bracelet collection and vintage florals for her designs.
The vintage floral theme of Zayan The Label
Focusing on versatility and the individual style of today’s wearer, these customised straps will undoubtedly be a highlight of Fashion Forward which returns for its tenth season as the regional fashion industry’s premier platform.