Barbie Reveals First Hijab-Wearing Doll To Honour Ibtihaj Muhammad

Barbie, Ibtihaj Muhammad, Matel, Doll, Hijab
Mattel Inc
The American fencer inspired a new doll for the brand's "Shero" line

Years ago Barbie wasn’t considered a doll that represented women as a whole – with long straight blonde hair and an unrealistically tiny waist, many mothers around the world were keen to see something more inclusive. And now Matel, the makers behind the iconic doll, are listening.

As part of the Barbie “Shero” line that celebrates women who break boundaries, a figure has been released to honour Ibtihaj Muhammad, an American Olympic fencer who competed last year wearing a hijab.

“Through playing with Barbie, I was able to imagine and dream about who I could become,” said Ibtihaj Muhammad. “I love that my relationship with Barbie has come full circle, and now I have my own doll wearing a hijab that the next generation of girls can use to play out their own dreams.” 

As part of the Shero line, Barbie is hoping to break down barriers and inspire a new generation of girls to embrace the differences that make them stand out.

“Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie. “Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything.”

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Barbie, Ibtihaj Muhammad, Matel, Doll, Hijab
Mattel Inc