So, who was behind the empowering campaign? Two words: Ringan Ledwidge. In an exclusive video interview, Ledwidge, who directed the Gabrielle campaign, opens up about the narrative he wanted to get across and more.
"The whole feeling that I wanted to kind of express was liberation. It's in some ways a bit of a message for Coco Chanel's life, Gabrielle, a very strong woman, and kind of a maverick for her time," he shares.
He also reveals what it was like to work with the Twilight star.
"When I heard that Kristen was involved as well, I thought: 'Hey, there's a chance to do something really special.' And to get something that feels very today. When she comes on, on set, she's completely focused. She's pushed it even further than I had imagined, you know, which is fantastic, you know," he says.
"As a filmmaker, that's when it becomes very exciting and you forget everything and you're just in the moment. Her and I, we've had time to rehearse and we talked a lot about the character and the journey."
Watch the full interview clip below: