Time To Shine: Karen Elson Stars In Cartier’s Festive Campaign

BY HARPER'S BAZAAR ARABIA / Dec 1 2015 / 14:46 PM

Cementing its place atop Bazaar’s wish list for the gifting season ahead, Cartier launches ‘The Diamond Film’ starring British model and singer Karen Elson as a modern day Marilyn Monroe

In a burst of flaming red accents and a smattering of sparkle and party season perfection, Karen Elson has joined forces with historic Parisian jewellery maison for a new, thoroughly festive initiative; in turn making her CV of former campaigns for Louis Vuitton, Tom Ford and YSL Beauté one to envy almost as much as the diamonds she’s seen wearing.

It’s no secret that the gift of a red and gold Cartier box is a prospect dreams are made of, you only have to look to iconic moments shared by the stars of the big screen in the most emblematic movies for reference; Marilyn Monroe in Gentlemen Prefer Blondes, tears of diamonds in Jean Cocteau’s Beauty and the Beast and Daisy Buchanan’s famous ring in The Great Gatsby.

Karen Elson stars in Cartier's The Diamond Film

Film, fascination, seduction, all drenched in dazzling ice; it’s a winning combination, and referenced here with unapologetic glamour by Karen Elson, seen surrounded by a bevvy of suitors à la Marilyn, coquettish battle with a flyaway hemline included. Directed by Swedish music video, film and TV director Johan Renck, The Diamond Film also features its star singing 1949 song Diamonds are a Girl’s Best Friend as its soundtrack. With her rock-infused aesthetic, choosing the ex-wife of Jack White (The White Stripes) as an all-new, and perhaps a little more contemporary face, is a welcome direction for the house… Not forgetting that little red box, of course. #CartierDiamonds