A Fresh Edge At Art Dubai: Chloe Vaitsou Become's The Fair's International Director

BY Katrina Kufer / Dec 23 2018 / 17:11 PM

Art Dubai, the region’s leading art fair, announced Vaitsou will join the organisation and work alongside Artistic Director Pablo del Val to strengthen the fair's international visibility

A Fresh Edge At Art Dubai: Chloe Vaitsou Become's The Fair's International Director

A visitor views work at the Art Dubai Modern preview in 2018

It was revealed mid-Octoberthat Chloe Vaitsou is joining Art Dubai in the role of International Director. Alongside Artistic Director Pablo del Val, the pair will seek to strengthen of the art fair’s structure, innovative strategies, commercial and non-commercial initiatives, and international profile. “Chloe and I will oversee the direction of the fair together,” says del Val. “While I will continue to lead on the artistic direction and focus on our exhibitors, Chloe will be concentrating on audience development as well as the strategy for VIP outreach, with the main goal being to grow the profile of the fair internationally.”

CEO of Art Dubai Group Benedict Floyd shared in a statement that Vaitsou’s vast experience with collectors and instructions will complement and add value to a “particularly exciting time for the fair”, which over recent years has been revamping and introducing new sections to differentiate itself in the region and at a global level. “We are an international fair with global ambitions and we very excited to work with Chloe who comes with extensive experience in working with international VIPs and on artistic and cultural projects across the world,” adds del Val. “However, we are—and we will remain—a fair for this region and myself and our team will continue to work closely with the local community.”

Art Dubai

A view of the Art Dubai 2018 Contemporary Hall

Vaitsou, who most recently was Head of Audience Development for Frieze Fairs, has experience advising for private art collections over the past decade, and has worked on international cultural projects in diverse roles. Her experience saw her develop and execute a global VIP strategy for Frieze  London, Frieze Masters and Frieze New York; curate exhibitions at the Institute of Contemporary Arts, London, as well as at the Athens Biennale; and lead cultural tactical planning and brand development projects in the EMEA, US and Asia regions. While Vaitsou has yet to reveal her plans on her upcoming role, she announced that she is looking forward to working alongside Del Val and the team to help cement Art Dubai’s position as one of the most innovative art fairs.

Dubai Art

Chloe Vaitsou

Art Dubai will see the return of its regular sections such as Modern, Contemporary and its renowned Global Art Forum, which will continue its international presence and begin it’s 2019 session this coming January in Tokyo. In continued efforts to root Dubai’s unique positioning as a centralised, global hub, it will also feature the second year of Residents, a cultural exchange programme for emerging artists and their galleries. While the first edition brought geographically diverse artists to the UAE to complete residencies, the 2019 edition will hone in on Latin America under curators Fernanda Brenner and Munira Al Sayegh. New programmes will include the introduction of Bawwaba (‘Gateway’ in Arabic) curated by Élise Atangana, which will focus on non-Western artistic canons from the Middle East, Africa, Central and South Asia and
Latin America.

The fair will run 20-23 March 2019 at Madinat Jumeirah. artdubai.ae