#BazaarLoves: Kim Ellery's Australian Flavour

BY Harper's Bazaar Arabia / Nov 12 2015 / 19:43 PM

An undeniable cool-girl aesthetic with feminine flair, Australian brand Ellery hits all the right notes

#BazaarLoves: Kim Ellery's Australian Flavour
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15
#BazaarLoves: Kim Ellery's Australian Flavour
Jason Lloyd Evans/Mitchell Sams
Ellery A/W15

It’s been just eight years since 31-year-old Australian designer Kym Ellery launched her eponymous label that is now synonymous with laid-back luxury the world over. Having conquered Australia and most recently shown her spring/summer 2016 collection in Paris (she is the third ever Australian to be invited by  the Chambre Syndicale to show on-schedule at the French capital’s fashion week), the designer is continuing her quest for global domination by launching in the UAE (at Boutique 1) and Qatar (at Per Lei Couture) for the first time for with cruise 2015/16. “I’ve been working on making the brand more globally acceptable for the last two to three years,” she tells Bazaar, as the sounds of Paris buzz in the background. “We’re currently stocked in Saudi Arabia and Kuwait, and Dubai and Qatar were about good timing and  finding the right partners.” What does she hope her new Gulf-based clients will love most about the collection? “Middle Eastern women respond well to the colours we use and the silhouettes, which are loose and fluid. Plus, we work largely with natural fibres so it’s perfect for the hot climate. I know they really love fashion, and they like to find something that’s new and fresh and different to what their friends are wearing. In that regard, I think we’re an exciting brand for the region because we’re young and we have a different take on things.”

Having been worn by the likes of Rihanna and Nicole Richie, Kym admits there’s one celebrity in particular she’d love to see wear her designs. “We’re still waiting for Diane Kruger. She’s one of my favourite people. Come on Diane!” she laughs. Kym is yet to properly visit the region – “I’ve only been in the airport on the way from Australia to Paris” – but says a trip is on the horizon. “I’d definitely love to visit at some point. It’s on my list.” — Maddison Glendinning