Meet the Most Coveted Perfume Launches of 2025
For the fearless you, to the feminine you, to the version of you that is still on an ever changing journey – these are the freshest fragrances to suit your unique scent sense of style.
LIBRE L’Eau Nue by YSL
The First Alcohol-Free Libre Fragrance, LIBRE L’Eau Nue is inspired by the glow of a Mediterranean summer. The lightweight, non-sticky formula hydrates and softens the skin, this new take combines juicy green mandarin, sunlit bergamot and a bold orange blossom accord for a luminous scent experience.
eLVes By Louis Vuitton
Louis Vuitton has just unveiled its latest women’s fragrance, eLVes, which was crafted to epitomise the spirit of independence, freedom, and bravery. Inspired by the idea of a strong woman unafraid to break barriers, taking charge of her own destiny and odyssey, it is a spicy, floral, and amber fragrance with top notes of ginger, and cinnamon, followed by middle notes of violet, rose, lily-of-the-valley and Bulgarian rose.
Petit Matin By Maison Francis Kurkdjian
From The Lights Of Paris collection by Maison Francis Kurkdjian, Petit Matin was crafted to evoke a fresh morning in the city of love. Orange blossom, lavender essence and a musk accord stand out in this bright, sparkling eau de parfum.
Fleur Majesty Rose Royale | 31 By Kayali
Fleur Majesty is warm, floral fragrance from Mona Kattan offering a delightful fusion of sweet peach, rose, pink peony, violet wood, and purple musk. It’s a romantic and feminine addition to the brand’s vault of scents and to any vanity table.
Rose Exposed By Tom Ford
Described as a rose that bares it all, this fragrance is a modern take on a traditional rose perfume with a wild side. Notes of white pepper, musk, wood — and the surprise element leather — makes Rose Exposed a floral fragrance with an untamed edge.
Gucci Bloom Parfum By Gucci
Luminous notes of jasmine, coral jasmine, Peru balsam extract, tuberose and vanilla make this fragrance a perfect addition to the brand’s signature collection. Celebrating every woman’s individuality, this sweet and spicy fragrance is sure to make its way on to many wish lists.
L’Imperatrice Royale Eau de Toilette By Dolce&Gabbana
A unique, bold, and powerful fragrance, intended as a hymn to femininity and tribute to women who live life to the fullest, this perfume blends tangy cranberry with warm cedarwood Virginia to leave an everlasting impression.
Terre d’Hermès Eau de Parfum Intense By Hermès
As the name suggests, Terre d’Hermès is a bold and intense scent, one that echoes on the skin many hours later. Fiery bergamot, rich wood, and the mineral essence of lava stone unite at its heart, making your scent unforgettable all day long.
Le Gemme Amunae By Bvlgari
Inspired by the ethereal glow of moonstone, Bvlgari explored the balance between light and shadow in its new Le Gemme Amunae fragrance. This contrast plays out through the delicacy of jasmine absolute paired with the depth of black musk.
Infusion de Rhubarbe Eau de Parfum By Prada
The latest addition to the Les Infusions de Prada collection adds a vibrant hue to Prada’s scent portfolio. Bold and irreverent, the unisex perfume is a fruity melody with notes of green mandarine, rhubarb accord and rose. To top it off, the beautiful bottle can be engraved, making it a perfect gift for those who love fresh, fruity scents.
