To celebrate the 10th anniversary of Chloe’s signature Eau de Parfum, The Girl on the Train star Haley Bennett will be fronting the campaign for the French fashion house. Debuting this autumn, Bennett succeeds the likes of Dree Hemingway, Clémence Poesy, Chloe Sevigny and model Anja Rubik, who have all represented the effortless, carefree Chloe brand.
“I have been a fan of Chloé for many years, so it came as a huge honour and privilege to be chosen as the face of this campaign,” said the 29-year old actress on the collaboration. “Chloé exudes femininity and freedom, and I am proud to represent a brand that has always celebrated strong women.”
Coty Luxury’s Chief Marketing Officer, Simona Cattaneo, said: “Choosing Haley Bennett for the new campaign of the signature fragrance was an easy decision. With her effortless style and charisma, she perfectly embodies the authentic Chloé girl: a strong, feminine and self-confident woman with a desire to live by what she stands for and to always be true to herself.”
“This 10th year anniversary is a key milestone celebrating successful Chloé saga and illustrates Coty Luxury’s expertise in sustaining over time mutual benefit partnership with a leading and iconic Fashion House” added Edgar Huber, President of Coty Luxury.