Dior Launches Diorskin Forever Perfect Cushion Foundation

BY Alexandra Venison / Jan 15 2017 / 18:54 PM

The latest innovation in the world of beauty

Dior Launches Diorskin Forever Perfect Cushion Foundation

Every beauty buff worth her beauty blender has tried and tested Diorskin Forever foundation. A cult product in the world of foundation, it is known for delivering flawless coverage whilst also enhancing its wearer’s complexion. So it comes as no surprise that Dior is building on this legacy, to launch the brand new Diorskin Forever Perfect Cushion and adding a range of new shades to the original fluid foundation.

Originally created in Korea, cushion foundation was known for blending the science of skincare with functionality. Today, the Dior laboratories have taken this and developed a new hybrid, which looks to the combination of freshness and matteness, together with make-up perfection and the on-the-go adaptability of the cushion compact.

For creative and image director for Dior Makeup Peter Philips, matteness is key to the fundamentals of foundation alongside correction, wear and colour. “A whole spectrum of matte finishes exists, just like colour spectrums. Today, matte is totally refined – it is controlled, mastered and measured. It can be extreme, velvety or luminous – any effect is possible” Phillips says.

Enhancing the wearers complexion after every application, the other innovations within the cushion include a new Skincare Essence. Combining the high-density sponge cushion with such a fluid and ingenious formula, ensures the perfect, luminous matte finish is achieved. Combined with the eternally elegant Natalie Portman fronting the campaign, this is a product truly worth an investment.

Watch the behind-the-scenes video for Diorskin Forever advertising campaign with Natalie Portman below: