Former Bazaar cover girl Huda Kattan joins the likes of social media stars Zoella, Aimee Song and Danielle Bernstein on Instagram’s first ever Rich List. Hopper HQ compiled the list using a mixture of internal data and publicly available information, to reveal exactly – influencers and celebrities - who earns the most money for their posts on the image sharing platform.
OMGGGG finally! A collaboration that I've been working on for almost a year, and I can finally announce it! @tweezerman is a brand I've been using for over 15 years and their tweezers are the BEST! You guys know how obsessed I am with my brows, and I really wanted to create the cutest essentials kit for everyone to use. This collab has been my absolute favorite and I'm so excited to finally share this with you guys! The #TweezermanXHudaBeauty collab launches July 10th on sephora.com and tweezerman.com We are checking the comments to see who guessed the collaboration & will announce the winners as soon as we have checked all the comments.
The top spot on the list of influencers goes to Dubai-based beauty guru Huda Kattan, who boasts over 20 million followers and reportedly charges Dhs67,000 per post. Her range of liquid lipsticks, highlighters, eyeshadow palettes and false lashes have gained cult following and skyrocketed her from recreational YouTuber to a global icon with one of the most in-demand make-up empires on the beauty scene today.
"With approximately 700 million active monthly users across the world, it [Instagram] offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of "gramming", Mike Bander, co-founder of Hopper HQ explains to the The Daily Mail. “In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made."
As the most followed person on Instagram (122 million followers to be exact) it comes as no surprise that Selena Gomez tops the celebrity Rich List, raking in a reported Dhs2million per post. The entire Kardashian-Jenner clan also make the list, with a post from Kim setting you back about Dhs1.4 million. Cristiano Ronaldo, models Cara Delevingne and Gigi Hadid, and American basketball player Lebron James were amongst the other celebrities to make the celebrity Rich List.