After the success and hype surrounding Rihanna, Kim Kardashian, Miranda Kerr and Jessica Alba's hit skincare and make-up lines we're not surprised by how many other A-listers have jumped on the beauty bandwagon to collaborate on their own exclusive ranges.
The latest to join that list? According to Allure, Ashley Graham could be set to create her own cosmetics collection.
While promoting her new show The Ashley Graham Project at AOL's Build series in America last week, Graham hinted at the launch when a fan asked about her other upcoming projects during the Q&A section.
"Well, I will tell you, I think that we need cosmetics," she answered. "I think that we need clothing, I think that we need some cool shoes, all of that. And I think that is something I definitely want to break into in a bigger way, and I think it's going to happen pretty soon."
The model already has a successful lingerie line which she produces in partnership with Canadian brand Addition Elle.
Alas, she stopped short of revealing any more details about what that cosmetics line might consist of, but we'd guess it would contain products that would enable fans to recreate her go-to beauty looks - from her sultry smoky eye and cat-liner flick, to a nude lip and glowing skin.
In an Instagram video, Graham also revealed that she has "been using eye cream since [she] was 15 years old" as well as preaching that "if your skin is looking good, you're looking good" - which could also point to the inclusion of some skincare products.