Throw out your contour kits ladies, Kim Kardashian West has just dropped the news that she will be releasing her own solo beauty line, simply named KKW beauty, on June 21. No doubt inspired by the stellar success of her younger sister, who's cosmetics collection earned her $40 million last year and a spot on the Forbes 30 under 30 list, Kim's surprising new beauty venture may seem to some like she's stepping on Kylie's territory but the two had already collaborated earlier this year on a special KKW for Kylie Cosmetics capsule collection of nude lip glosses that sold out within minutes of launching.
Announcing the news on Instagram with three countdown videos revealing the launch date, many people were quick to comment that the venture was unfair to Kylie as the sisters would now technically be in competition with each other, with one follower commenting: "Way to copy your little sister #Kimforeverinthespotlight."
The move, however, is not a total surprise as Kim's beauty routine is legendary and her iconic look has helped launched the career of her main make-up artist Mario, who now also has a line of eyeshadows with Anastasia Beverley Hills, and also inspired make-up legends like Pat McGrath and Charlotte Tilbury to use the business mogul in their cosmetic campaigns, an area that she has yet to capitalise on herself apart from her discontinued eponymous perfume range, launched in 2005.
No word yet as the whether the brand will include skincare as well as make-up, like husband Kanye West's cosmetic patent (filed earlier this year) has hinted at, but it would be a clever move considering it's the one territory the youngest Jenner has yet to step into.