It appears Reese Witherspoon is officially on a winning streak, as she has just been announced as Elizabeth Arden’s new Storyteller-In-Chief. Joining the New York beauty brand the actress looks flawless in the recently released images, alongside powerful quotes including, “Live with confidence” and “Own your future.”
Following in the success of her role in HBOs highly acclaimed series Big Little Lies, which sees Reese Witherspoon star alongside Nicole Kidman the mother of three is set to help shape the brand's narrative. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally” said Jue Wong, the president of Elizabeth Arden.
Set to be released in May 2017 with more adverts to follow throughout the rest of the year, Witherspoon has chosen the role for all of the right reasons. "One of the first things that drew me to the brand was its rich heritage and history of supporting women" Witherspoon said in a statement. "As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It's an honor to carry on her legacy and be part of such an iconic company that is committed to serving women."
Here’s to more brands championing women through the beauty industry.