There seems to be no stopping beauty mogul Charlotte Tilbury. Since the hugely successful launch of her eponymous make-up line in 2013, Charlotte's name as become synonymous with showstopping, sexy beauty that's wearable for everyday. Naturally, her next venture would be a perfume.
Charlotte just announced the launch of her debut fragrance, Scent of a Dream, which is set to hit shelves on August 15. It's been a labour of love, with Tilbury working closely with neuroscience and fragrance experts to create the perfect scent, with notes of florals, musks, amber, lemon, patchouli and green ivy.
On how the scent differs to others currently available, Charlotte says, "I have been mixing my own Secret Scent for years and have bene fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you."
Who better to front the campaign than long-time friend (and godmother to her two children) than Kate Moss? "This is Kate as you've never seen her before. Bewitching, beguiling and entrancing. I have known Kate for 25 years now, and have had so many incredible experiences with her...she gets me, and she gets the scent."
Considering just how well all of her other product launches have gone, we suspect this scent won't be in stock for long, so best to put your name down on Selfridges' waiting list now if you want in on the secret.