Everything the Kardashian-Jenner family touch seemingly turns to gold, and Kylie Jenner's eponymous make-up line is no exception. With her debut Lip Kits selling out time and time again, it's no surprise that she's decided to capitalise on the hysteria and expand the range.
Overnight Kylie announced the launch of her next product, a range of eyeshadow palettes appropriately named KYSHADOW. "Surprise, I'm launching a Kyshadow palette! I've been working on this for months and I'm so excited to finally reveal the big news to you guys!" the reality star wrote on her website, accompanied by a tutorial video featuring Kylie's go-to make-up artist Ariel Tejada. She added, "I've been using this palette every day for the last five or six months. Every Snapchat video, every Instagram you've seen me in, it's been this palette."
Kylie debuted the Bronze palette on her Instagram, and it features nine killer neutral shades called Jasper, Tiger's Eye, Hematite, Obsidian, Goldstone, Topaz, Citrine and Bronzite.
Back in April, it was reported that Kylie trademarked a whole bunch of new names for Kylie Cosmetics so it seems the eyeshadow palette is just one more step in the direction of total beauty world domination. We wonder if the range will feature on big sister Kim's brand new beauty reality TV show this year?
The palette goes on sale at 2am GST tomorrow on her website so you best set an alarm (or five) so you don't miss out.