Update, 10/28: A full video of Lily-Rose Depp's campaign for Chanel No. 5 L'eau has finally been released. Watch her take on multiple personas in the new ad below.
Update (01/09): Teaser videos for the highly anticipated Chanel No 5 L'eau perfume have just been released, starring the face of the fragrance, Lily-Rose Depp. The teenager shared a teaser of the campaign images back in August, and now the videos are the latest addition to the brand's marketing campaign for the new scent.
In the shorts, Depp can be seen dancing with a lightbulb while making her way through a vintage mansion. She's young and playful, but entirely captivating, and proves herself a smart choice for the brand as they look to draw in a whole new generation of devotees.
Watch the clips below, and scroll down the campaign images.
Original article (17/08): Lily-Rose Depp just shared the first look of her Chanel No 5 L'eau campaign on Instagram. In the shot, the 17-year-old stares out from behind a clear bottle of the newest instalment of the label's iconic No 5 fragrance, reviewed by Bazaar's editor-in-chief Louise Nichol earlier this month.
As those following the rising model and actress know, this is far from Depp's first time dabbling with the French brand. After making her front-row debut at the Chanel Paris-Salzburg show in April 2015 at the age of 15, the teenager became a brand ambassador, modelled its eyewear, attended many a haute-couture show and sported Chanel on red carpets from Cannes to the Met Gala. Her mother, Vanessa Paradis, is also a longtime Chanel ambassador.
To top it off, Depp was named the face of Chanel fragrances in May, an accomplishment that she did not take for granted. She shared her excitement on Instagram with a photo that slightly foreshadowed the resulting advertisement.
Chanel No 5 L'eau spray is coming soon to chanel.com.