In an historic (and very exciting) move, CoverGirl has just named a Muslim beauty blogger as an ambassador.
Moroccan/Lebanese/Swiss beauty blogger Nura Afia has been announced as one of the brand's ambassadors for its So Lashy! BlastPro Mascara.
Nura, who is currently based out of Denver, has over 305k followers on Instagram, and just shy of 215k subscribers on YouTube, making her an important voice for Muslim women across the globe. The appointment will see the vlogger appear in a CoverGirl commercial, as well as on a sizeable billboard in New York's Times Square.
In an interview with Refinery29, Nura explained how, growing up, she felt insecure in her hijab. "I never thought I would see Muslim women represented on such a large scale. I hope this campaign will show Muslim women that brands care about us as consumers and we're important, especially hijabis. We can be featured on TV, can be featured on billboards in Times Square, can be represented."
According to The Guardian, Nura is one of a very small group of women to appear in a hijab in a major advertising campaign in the US.
Nura's beauty tutorials often centre on how to stylishly wear a hijab in new and unexpected ways, plus plenty of killer smoky-eye how-tos and Muslim holiday themed posts around Eid and Ramadan. She's young, beautiful and honestly funny, making her channel a thoroughly addictive watch.
We're already looking forward to the commerical, and seeing more Arab beauties on the global stage.