Nada Baeshen

BY Elaine Lloyd-Jones / Nov 27 2017 / 19:23 PM

34, Saudi

Nada Baeshen

In a playful yet romantic gown by Lebanese designer Sandra Mansour, Nada Baeshen represents a pan-Arab sense of style. Dressing to impress has never been an issue for the former investment banker who has been living in Kuwait for a year with her Kuwaiti husband. “Being well dressed portrays a sharp image in the workforce, and some seriousness. I used to be in banking so suits were my thing, and I really enjoyed that sharp feminine look with a bit of  a masculine touch.” She is also an advocate of “less is more”, and says she is a simple girl who likes effortless pieces. “I hate mixing and matching, I prefer dresses so I don’t have to think, especially when I’m rushed. I stick to basics and always make a statement with my coat and dress.”

This minimal and elegant approach extends to her jewellery collection, too. She insists on diamond stud earrings and simple rings. She also keeps her punctuality in check with an Audemars Piguet watch. “I just love this watch,” she tells, “but when I travel I just wear my Apple Watch as I don’t want to be too flashy.”

Describing her style as contemporary, Nada loves French couturier Alexandre Vauthier. “He knows how to portray a sharp, edgy, women with a lot of character,” she says of his striking designs. And while she admits that she loves to go “all out glamour” when the occasion calls, she also loves jeans and sneakers on a casual day. Her go-to for jeans is Rag & Bone and James Perse for tees. Nada also champions Yves Salomon for luxury cover-ups, and regional bag brand Marzook’s spherical clutches for a true statement piece.

Nada Baeshen

Over the summer, Nada embraces her more feminine side choosing Dolce & Gabbana’s iconic floral prints. “I am an emotional buyer; something needs to catch my eye,” she tells us, recalling a white backless Gucci dress with a serpent buckle and one sleeve, “it was unforgettable.” Yet despite the impassioned pull of a great dress, Nada’s overall approach to fashion falls in line with her orderly past. “I am not a risky dresser, I wear what suits me, not what’s in fashion. I pre-order and shop online more than in stores – I love Farfetch, Luisa Via Roma and MyTheresa – and I shop in small doses around the year.” Her beauty regime is also precise, and as well as a rigorous routine including weekly facial masks and scrubs, she believes in medical products, too, and visits Dr Kasmer in New York twice a year for a bespoke prescription.

Nada’s proudest achievement has been growing her own retail business – she owns a trio of stores called The Huntress – in Saudi Arabia, specialising in occasionwear. She believes, “being independent is partially financial,” and so is a firm “promoter of women working and pursuing their dreams.”

Nada Baeshen wears: Dress, KWD700 (Dhs8,530), Sandra Mansour at Bloomingdale’s - Kuwait. Shoes and belt, her own