Charles Tiffany pioneered the Tiffany Setting 130 years ago, and it remains a popular choice for those who are putting a ring on it all these years later. The brand's latest campaign, called "I WILL", celebrates the artistry that goes into each and every ring and particularly emphasises the strict standards to which the ring makers adhere. "I will reject 99.96% of the world's finest diamonds because there's a difference between quality and Tiffany quality," says chief gemologist Melvyn Kirtley. Diamond polisher Jorge Jimenez echoes this sentiment, saying, "I will polish a diamond's 57 facets with exacting precision and if only 56 of them are brilliant, I'll consider it a failure."
So whether you're looking to propose, or dropping some serious hints, press play for the ultimate #ringspo. - Maddison Glendinning