Fendirumi Launches Across The GCC

BY Harper's Bazaar Arabia / Aug 11 2016 / 23:19 PM

From Milan to London, the snap-happy Insta mascots arrive in the Middle East

Fendirumi Launches Across The GCC
Benot Peverelli
Fendirumi Launches Across The GCC
‘Bug-kun’ and 'Piro-chan’ pictured in Milan
Fendirumi Launches Across The GCC
'Piro-chan’ takes a break
Fendirumi Launches Across The GCC
Pink Piro-chan charm has big crystal eyes, Dhs4,900
Fendirumi Launches Across The GCC
The Bug-kun charm also features fox fur, Dhs4,900

Forget Pokemon, the most stylish social media feeds are featuring a different kind of fun common thread of late, in the shape of furry Fendi celebrity couple; the two-metre tall pink ‘Piro-chan’ and blue ‘Bug-kun’ characters. The life-size ‘Fendirumi’ have been wandering around Milan and London (taking open top bus tours and stopping for photo ops along New Bond Street, of course), in collaboration with Harrods.

The #Fendirumi are seeing all the sights London has to offer! #FendiHarrods

A photo posted by Fendi (@fendi) on

In celebration of the concept – which pays homage to the Japanese pop culture of the Kigurumi, originally Japanese mascots created in the 80's to promote expo held by a local public entity – the GCC has got on board by offering bag charms of the cute couple throughout its standalone Fendi stores; recreated miniature versions of their full-size counterparts in mink and kidassia fur… The peak of fun accessorising? No kidding. 

Piro-chan charm, Dhs4,900

Fendi's limited edition bag charms are available across the GCC now.