The Soho House group seems to be endlessly expanding, and there is little wonder why: the formula simply works. From Babbington House to Soho House Berlin, the stylish chain of members clubs seems to have a unique combination of a high-end, hip and home-from-home aesthetic that keeps its guests coming back for more. Who hasn't stayed at a Soho House and left with the desire to recreate some part of the interior scheme?
And the good news is now you can. This week the Soho House Group launches Soho Home, a range of interiors inspired by or featured in its collection of members clubs worldwide. The products have been available to members via the House Seven login since April this year but go online to the general public today.
This is anything but a token brand extension exercise - the Soho Home collection is extensive - and features everything from crystal glassware to sofas to one-off pieces of vintage furniture. Now you can stock up on crisp cotton bed sheets and chic crystal champagne coupes to keep you going until your next stay. If you're looking for a little extra help for recreating the look at home, there's even a book, Eat, Drink, Nap, with design tips and recipe ideas. Just don't go too overboard or friends will start thinking they have to pay a membership fee before they can visit.
Take a look at the full collection at Sohohome.com.
Via Harper's Bazaar UK