Balenciaga has named Demna Gvasalia artistic director of the fashion house, WWD reports. He is the founder and head designer of Vetements, a collective of designers (most of whom remain anonymous due to contracts with other brands, the New York Times reports) and will remain in his position there.
Gvasalia graduated from the Royal Academy of Fine Arts in Antwerp. The 34-year old launched his first collection at Tokyo Fashion Week in 2007. Two years later, the German national of Georgian origin joined Maison Martin Margiela, where he was responsible for women's collections until 2013. He was then appointed senior designer of women's ready-to-wear collections at Louis Vuitton, before launching Vetements, which presented for the first time at Paris Fashion Week in 2014.