In the realm of fashion, where inspirations are often inexplicable, we rarely acknowledge the message behind the story, which is perhaps a missed opportunity. For every so often – be it on location or the studio, in stills or moving imagery, there are moments here and there when we catch a flicker of something new, indicating that the industry is moving forward and altering the way in which we perceive the world.
Certainly, an increasingly digitalised planet has revolutionised the way in which we see, feel and project ourselves to the outside world. As image makers and storytellers under the banner of Harper’s Bazaar, it was once perfectionism we strived for. But increasingly, as the millennial take over continues, it is the human experience that excites. The media is no longer there to simply entertain, but to experiment and challenge (even our own) perceptions of right and wrong and quality and taste.
As the first experiment in a three part series entitled FASHION NOW, we have chosen to challenge the relationship between man, and machine. We follow the internationally acclaimed photographer Mazen Abusrour as he sets out into the desert with nothing more than a mobile device to see what he can capture.
We allow unbridled access into a world of carefully selected creatives from the region who continue to strive to produce something new and exciting on a daily basis.
Remember though, machine is not the culture. We are. — Katie Trotter
Sequin dress, Dhs26,000, Emilio Pucci
Skirt, Dhs16,650; blouse, Dhs5,100, both Gucci. Vest, Dhs6,000, Helmut Lang
Dress, Dhs11,600, Emilio Pucci
Sequin top Dhs5,400, Sonia Rykiel. Skirt, Dhs2,700, DKNY
Dress, Dhs17,600, Salvatore Ferragamo. Boots, Dhs6,416 Roger Vivier
Mazen’s experience was shot freehand on Samsung's new Galaxy Note 5 device, on location at Al Maha Desert Resort & Spa. Fashion Director: Katie Trotter. Critically acclaimed and internationally published photographer Mazen Abusrour has previously shot campaigns for Saks Fifth Avenue, Dolce&Gabbana, Gucci, Burberry, Chanel, Dior, Donna Karan, Tory Burch, and Kenzo.