Just months after Prada launched a very Carrie Bradshaw-esque collection on MyTheresa.com, the e-commerce platform have tapped another Italian fashion house for a very pink capsule.
Marking the first time the house has ever partnered with a luxury e-retailer, Fendi have released a limited edition line of millennial pink wares, and it lands online today. The capsule collection includes a selection of limited-edition pieces from the Fendi’s Autumn/Winter 2018 collection; from ready-to-wear, to bags, shoes, sunglasses and Strap You, Fendi’s signature range of interchangeable bag straps.
Strap You, Fendi’s signature range of interchangeable handbags and straps
Sunglasses from Fendi X My Theresa
Key rings and bag chains from Fendi X My Theresa
Ready-to-wear available on Fendi X My Theresa
Highlights of the ready-to-wear collection include a snug pairing of knitted turtle neck and dress in bubblegum pink. In the footwear department, a pair shearling slides and sock boots in a velvet finish that just begs to be touched.
Slides and sock boots available from Fendi X My Theresa
Jumper and dress available at Fendi X My Theresa
To promote the collection, Fendi and My Theresa have created an editorial story and short film featuring models Paulina King, Michi Kat, Hsu Chen, Charlotte Carey and Eva Wladymiruk as the protagonists. Press play on the video below to watch the five Fendi girls dressed head-to-toe in the exclusive capsule collection, make their way through the streets of New York, and find themselves in neon-lit karaoke bar.
The Fendi capsule collection launched today exclusively on MyTheresa.com, and will be will be presented during an exclusive event in My Theresa’s brick and mortar store in Munich.