Alex Pall and Andrew Taggart, the pair who make up The Chainsmokers, have been named as global brand ambassadors for Tommy Hilfiger menswear. The campaign , which was shot in San Francisco by fashion photographer Lachlan Bailey and fronted by the Grammy-winning chart-toppers, will launch in autumn, and aims to bring a modern, youthful twist to all the brand’s labels, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear.
“They really represent the young modern guy that is our consumer, and music is one of the best ways to enhance that engagement and that connection today,” said Avery Baker, chief brand officer for Tommy Hilfiger. “They are relatable guys.”
“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” said Tommy Hilfiger. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”