The shake-up in the fashion industry continues. With designers jumping from one house to the next, men and women’s shows being combined at the speed of light and in general fashions increased withdrawal from traditional practices, no news comes as a surprise to us. This time Atelier Versace hits the spotlight with their withdrawal from Couture week held in Paris.
Cutting back on their yearly shows, New York Times reports that the house will instead opt for “major client events” which will include growing fashion markets around the world including Hong Kong and the other fashion capitals like New York. Speaking to NYT, chief executive for the house Jonathan Akeroyd stated, “At the moment, we do six shows a year, and my feeling is: That's a lot of shows. Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?”
With vice president of the Versace Group, Donatella Versace having a whole host of celebrity friends donning their custom gowns including a host of models on her most recent trip to Dubai, the house won’t be losing much sleep when it comes to exposure. In fact, the tactic of turning heads to focus on the red carpet could soon become a trend for the industry in 2017. After all, with everyone from Michelle Obama causing a stir in a show-stopping number at a state dinner and the Hadid sisters flaunting their made to order gowns from the stage to the red carpet, it comes as no surprise that the efficiency of the huge production behind a couture show comes into question.
Gigi Hadid With Donatella Versace