Bella Hadid Replaces Gigi Hadid As The Face Of Max Mara Accessories

BY Maddison Glendinning / Jun 20 2017 / 17:37 PM

Max Mara is keeping it in the family

Bella Hadid Replaces Gigi Hadid As The Face Of Max Mara Accessories
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Across the weekend, Gigi Hadid's boyfriend Zayn Malik teased two images of his forthcoming collaboration with Versus Versace - titled Zayn X Versus, obvs - and Bella Hadid was revealed as the female face of the campaign.

Today, it has been revealed that the 20-year-old brunette has also landed another campaign, for none other than Max Mara. The brand has a track record of love for the Hadid sisters, with Gigi having been the face for accessories for autumn/winter 2016 as well as two ready-to-wear campaigns. 

Bella is the new face of the Italian brand's accessory offering, following in the footsteps of her older sister. 

@maxmara #fw16 accessories by Steven Meisel with @carineroitfeld @patmcgrathreal @guidopalau #ad

A post shared by Gigi Hadid (@gigihadid) on

To some, it may seem like working in the same would mean the pair feels a sense of competition for work, however Bella has previously reiterated there's zero rivalry between the pair, mainly because they have such different aesthetics. "I can't keep comparing myself to [Gigi] because we're so different. I'm her biggest supporter and she's my biggest supporter. We're not competitive at all."