Coach is back again this spring, bringing all its New York cool sensibilities for its latest campaign. With the city’s skyline looming behind her, American actress Chloë Grace Moretz showcases the brands latest designs whilst lounging on vintage cars, surrounded by a meadow of wildflowers. Shot in Liberty State Park, Moretz yet again brings the freshness and true American style Coach is so well known for.
Having been working with the brand for the past two years, Moretz has featured in a whole host of their campaigns from fashion to fragrance. “Chloë has a sense of optimism that is the perfect juxtaposition to the New York City backdrop, Coach’s home city. Chloë’s ease and effortlessness of style feels relevant and very Coach” said creative director Stuart Vevers.
Chloë On Set
The campaign was also once again shot by famed fashion photographer Steven Meisel, who like Moretz been working with Coach for quite some time. Styled by Karl Templer, the looks lend themselves to the American West with prairie esque floral dresses teamed with embellished leather biker jackets. The Swagger and Edie bags also make a comeback this season, covered in studs and semi-precious stones.
Behind The Scenes