Coach Confirms Selena Gomez Will Be The New Face Of The Brand

BY Alexandra Venison / Dec 18 2016 / 15:15 PM

The speculations were (almost) correct

Coach Confirms Selena Gomez Will Be The New Face Of The Brand

After reports last week of Selena Gomez signing a million dirham deal with Coach to be their new face, it has been confirmed by the brand that the speculations are indeed true. The only downside? The starlet will not be designing her own collection, but will instead be working on creating one piece with Creative Director Stuart Vevers.

Set to launch in autumn 2017, Gomez will not only be fronting their ad and social media campaigns but will also be heading the Coach Foundation’s Step Up organisation. Dedicated to empowering young girls in impoverished communities to fulfil their true potential, Selena will be the perfect ambassador having been very vocal in the past regarding such issues from interviews to award ceremony speeches – throwback to November and her American Music Awards acceptance.

Welcome to the Coach family! @SelenaGomez #SelenaGomez

A photo posted by Coach (@coach) on

In a recent statement, Selena said, "I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation’s support of Step Up.” With Bella and Gigi Hadid already set for their own projects next year, it appears that 2017 is well and truly going to be the year of the It Girl collaboration.