Emma Watson Launches A New Instagram Account Focused On Eco-Friendly Fashion

Emma Watson, Sustainable Fashion, Stella McCartney, Beauty and the Beast, Eco Age, Livia Firth
Instagram/ThePressTour
The account will gives fans a behind-the-scenes look at her press tour for Beauty and the Beast

Emma Watson has long been a red carpet favourite thanks to her ability to wear just about anything and look good. In recent years however, the actress has taken a stand in favour of sustainable fashion and has spoken out about her plans to wear only those designers who produce verifiably ethically-sourced pieces. Now, Watson has started a brand new Instagram account dedicated to giving fans a behind-the-scenes look at what goes into getting her ready for a stop on the Beauty and the Beast press tour. "It takes a village!" she wrote to her followers when announcing the new account.

There are currently only three posts on @the_press_tour's account, but each one details, not only the designer she is wearing, but also the fabrics which they use. It has been created in partnership with Eco-Age, Livia Firth's brand consultancy that focuses on sustainable fashion. In the images, Emma is wearing a coat by Stella McCartney who has been a high-fashion face of eco-friendly fashion for some time, as well as an outfit from Oscar de la Renta under the new creative direction of Monse's Laura Kim and Fernando Garcia. 

The most recent post is from last night which shows Emma wearing a custom dress by Louis Vuitton which was made from "Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain," Emma wrote, adding, "This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill." 

If there was ever an ideal spokeswoman/model for sustainable fashion, Emma is it. Could this be the way of fashion's future? 

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Emma Watson, Sustainable Fashion, Stella McCartney, Beauty and the Beast, Eco Age, Livia Firth
Instagram/ThePressTour