Exclusive: Cartier Announces New Partnership With Sofia Coppola

BY Harper's Bazaar Arabia / Mar 8 2016 / 18:57 PM

The award winning film director has been announced as a new "friend" of the Maison

Exclusive: Cartier Announces New Partnership With Sofia Coppola
Andrew Durham
Sofia Coppola wearing the Clé de Cartier watc​h. Photograph by Andrew Durham

When a brand is as sophisticated and steeped in stylish heritage as Cartier, then it makes perfect sense for them to partner with a visionary and style icon like Sofia Coppola. A brand devotee for quite some time - her collection of Cartier pieces includes her wedding ring, a mini tank watch, a panther ring which was a gift from her husband, plus Menotte, Nouvelle Vague, Trinity and Love bracelets - Sofia says the partnership made perfect sense. "I have always loved Cartier," she says. "Their sophisticated designs are both authentic and substantial. They don't overdo anything. A great Cartier piece has its own story." The Clé de Cartier, in particular, catches her eye. "There's something very sexy about the flash of the watch against the skin."

This is set to be a very stylish friendship. Watch this space. - Maddison Glendinning