Net-a-Porter today announced the release of an exclusive sun capsule collection from Chloé, due to hit the site this coming Thursday April 14. The collection, which features 14 beautifully boho-inspired pieces ranging from shoes to dresses, blouses and bags, with a starting price of Dhs2,270, reimagines the brand's signature summer staples.
Holly Russell, Net-a-Porter's senior buyer tells Bazaar, “Our customers in the Middle East love that Clare Waight Keller designs for women that are confident and carefree. We’ve seen a significant increase in sales across Chloé’s ready-to-wear and accessories, and most of all we’ve seen huge growth in the brand’s signature iconic pieces, such as bohemian blouses and relaxed tailoring, which are key to the sun capsule. The brand caters to every aspect of their lifestyle, from workwear outfits filled with blouses, ballet flats and chic accessories to maxi dresses, swimwear, lace tops and shorts for the weekend. This exclusive collection allows our customers to buy into high summer before the main line is available anywhere else, plus the fabrics and shapes of the pieces are perfect for the weather and lifestyle in the region at this time of year.”
We don't know about you but we want it all, particularly the embroidered Drew bag which would fit perfectly into our Coachella wardrobe edit. See the full collection above and set yourself a reminder alarm now. - Maddison Glendinning