As we prepare to escape to Mykonos, Ibiza and beyond, the quest for affordable holiday fashion that’s still unique - bumping into someone wearing the same dress is our biggest pet peeve - begins. Introducing, You boutique. Launched just last month by former blogger Chloe Grace Allan, You offers credit-card friendly fashion from Australian brands that were previoulsy unavailable to purchase in the region, including The Label, Runaway and Seven Wonders.
Chloe says she saw a gap in the market for brands that were niche-yet-affordable and suited the effortless, cool-girl ethos that is ever-present here in the Middle East. "The You girl is someone who doesn’t really follow trends, opts for items that are different and don’t require a lot of styling and wants good quality items without breaking the bank," she tells Bazaar.
Offering next day delivery, there's been an easier way to stylishly ready your suitcase. See Gemma's picks of her top eight, must-have items in the gallery above, and we'll see you at the checkout.