Those attending Milan Fashion Week have come to expect that on the last day of the shows, the final one they'll enjoy is Giorgio Armani. However, this year will be a little different, as WWD reports that Giorgio Armani has moved his eponymous brand's show to Friday, September 23, from Monday, September 26.
It's a move that Armani has been discussing since his men's show in June, where he told press that he wanted others to have an opportunity to close out the week saying, "Why should I be the only one to always close Fashion Week? There should be a turnover."
As it stands, Gucci will open the week, and the shows later in the week are thought to be those of up-and-coming labels. Armani's decision to move his show then leaves organisers without an internationally renowned brand to add weight to the final day of proceedings.
There's been no word as to who might be the frontrunner to replace Armani, but there's no shortage of talented, big-name designers that show during the week so we're sure they won't be stuck for choice. Watch this space.