Google Has Launched A New Fashion App Called Style Match

BY Marina Liao / May 20 2018 / 19:46 PM

Shop anyone's outfit immediately

Google Has Launched A New Fashion App Called Style Match
Getty

Google has released a new app, as part of Google Lens, that makes it easy to identify the items people are wearing and shop them in real time.


With Style Match, you simply point your phone's camera at a piece clothing, then Google will pull up the item online - or very similar pieces - for purchase through Google Shopping.

(In more technical jargon, the app works in real-time by using image-recognition technology, and is the first of its kind to have that function built into the camera.)
Style Match also works on home decor—if you happen to spot a coffee table you want in a hipster café.

The only catch? The Google Lens app is only available on Android phones and Google Assistant.


Via Haper's Bazaar UK