Gucci Announces A New Watch And Jewellery Ambassador

BY Harper's Bazaar Arabia / Feb 15 2016 / 21:32 PM

Singer Florence Welch has been chosen by Alessandro Michele to represent their new collections

Gucci Announces A New Watch And Jewellery Ambassador
Florence is pictured wearing the G-Timeless automatic watch and jewellery from the ​Marché des Merveilles and Flora collections

Florence Welch has been appointed the brand ambassador for Gucci watches and jewellery.

The Florence and the Machine singer says she was chosen for her 'magpie' tendencies, bonding with her friend and creative director of Gucci, Alessandro Michele, over their shared love of jewellery.

Michele said of Welch: "I wanted to work with her primarily because she is an exciting artist. Her dark, romantic songs are timeless and full of passion and emotion – in many ways they evoke the spirit of Gucci."

Florence's new role was marked by a private event in LA, where she was interviewed by Alexa Chung in front of a select audience. Alexa then announced the partnership via Gucci's Snapchat account this morning. 

Via Harper's Bazaar UK