With the possible exception of growing cult label Vetements, Gucci is the most lusted-over label in fashion at the moment.
The brand's pre-fall campaign hones in on the same The Royal Tenenbaums-esque aesthetic that creative director Alessandro Michele has offered season after season since he started at the brand in 2014 (except this time there are flaimngos).
Naturally, we're falling hard for it . See why in the gallery above.
Via Harper's Bazaar Australia