Gucci Teases A New Project With Three Rising Stars

BY Alexandra Venison / Jan 22 2017 / 15:15 PM

The only clue? The hashtag #InBloom

Gucci Teases A New Project With Three Rising Stars

Gucci has a secret project in the works and actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef are set to be the faces of the venture. With little more information released, the trio of rising stars represent the current move, the Italian house has been undertaking since the appointment of their creative director Alessandro Michele back in January 2015.

Dakota Johnson At The 2016 Met Gala

Set to be revealed soon, the house stated in a recent press release, “Alessandro Michele selected this trio of contemporary women, who embody his vision, for their authenticity, vitality and diversity. Their distinctive beauty and individuality come together to define a unique creative collaboration.”

From donning show stopping Gucci gowns on the red carpet, namely the star spotted number she wore to the Met Gala in 2016, Johnson in no stranger to the house. Having also sat front row at the Spring 2017 show back in September in Milan, it was only time before the American actress collaborated on a project with the brand.

Artist Petra Collins

Joining Johnson, artist, director and photographer Petra Collins is already a member of the Gucci family having walked the A/W16 runway show and consequently starring in their A/W16 ad campaign. Hari Nef has also modelled for the house, walking in the A/W16 menswear show.

Sure to be as artistic and eclectic as his previous work, the project visualised by Michele is sure to be as spectacular as we expect. 

Model Hari Nef