Alessandro Michele and the whole Gucci team are heading back to their roots for Cruise 2018, by hosting the show in Pitti Palace’s Palatina Gallery in Florence. Working alongside the Uffizi Gallery and the city, Gucci has also created a project around the collection and donated two million euros to help restore the Boboli Gardens which is overlooked by the historical venue.
Drawing much of his inspiration from the past and the opulence that went hand in hand with such a venue as Pitti Palace, Michele is set to create another breath-taking collection. No stranger to using such location Gucci’s 2017 Cruise show saw fashion's finest gather at London’s Westminster Abbey which was the set for Bazaar's July/August Issue cover shoot and the year before in New York City’s Chelsea neighbourhood.
“This collaboration represents a wonderful opportunity to celebrate and sustain Florence’s cultural splendour and I would like to thank all the institutions that are involved. Gucci is a global brand with strong roots in Florence. The success we have achieved in recent years through the vision of our Creative Director, Alessandro Michele, is reliant upon the skills, spirit of innovation, passion and abilities of the craftspeople and everyone else who works for the brand in Florence and the surrounding area” said Marco Bizzarri, Gucci’s president and CEO in a statement.
Gucci Cruise 2017