H&M is taking its battle against clothing waste to the next level by adding the Middle East to the movement. The idea which was started by the high street brand back in 2013 and called the Garment Collecting Initiative has already collected over 40,000 tonnes of unwanted clothing and is set to only increase this number year on year. Raising awareness on just how important it is to recycle, customers are encouraged to bring their unused and unwanted garments to participating store.
No matter the condition, designer or type of textile the H&M stores in The Dubai Mall, Mall of the Emirates, Burjuman Centre, City Centre Deira and City Centre Mirdiff will accept them. Set to stop these clothes ending up in a landfill and thus allowing them to be reused, which is also good news for the world's precious resources H&M will also continue to create its ‘Close the Loop’ collection. Featuring recycled textile fabrics it is a major step in sustainable fashion.
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