Each year, Pantone, a company that identifies popular colours, releases their annual 'Colour of the Year'; a shade they expect will be the most popular, standout colour for the year ahead.
For 2020, Pantone's pick for 'Colour of the Year' is one that pretty much everyone can agree on—a deep, calming shade of blue, appropriately named 'Classic Blue'.
In their words: "Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
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Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build. As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all. Link in bio to learn more about Classic Blue. #Pantone2020
The enduring popularity of 'Classic Blue' has been reflected throughout fashion in 2019, specifically, in the realm of celebrity style.
Kate Middleton, the Duchess of Cambridge, has a well-documented affinity for wearing blue, and her take on 'Classic Blue'—wearing Emilia Wickstead's namesake 'Kate' dress in November 2019—was a hole in one.
Duchess Kate Middleton in November 2019
Gigi Hadid in October 2019
In case you don't already own any 'Classic Blue' garments—or are looking to freshen up your wardrobe—scroll down for BAZAAR's picks for 'Classic Blue' ensembles in 2019.
Micro-pleated dress by Givenchy, Dhs3,210 at Matches Fashion
'Ophira' dress by Alexis, Dhs2,070 at Farfetch
Silk blazer by Roland Mouret, Dhs2,010 at Matches Fashion
Silk trousers by Roland Mouret, Dhs1,460 at Matches Fashion
'Cerise' ruffle dress by Kit X, Dhs880 at David Jones
'Mystic' handbag by Givenchy, Dhs12,690 at Farfetch
Swimsuit by Oseree, Dhs790 at Farfetch