Kanye West Stars In New Balmain Campaign

Kanye West, Joan Smalls, Balmain, Olivier Rousteing, A/W16, Balmain Army
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Why he's falling, we're unsure

His sisters- and mother-in-law have all appeared in campaigns for the brand, so it seems fitting that Kanye would get his time in the sun with Balmain. He and wife Kim are best friends with head designer Olivier Rousteing after all.
 
Kanye appears in the A/W16 campaign, alongside Joan Smalls, which Rousteing titled "MUSIC MEETS FASHION."
 

MUSIC MEETS FASHION #shotbyklein #kanyewest @joansmalls @stevenkleinstudio @pascaldangin #balmainarmy

A photo posted by OLIVIER R. (@olivier_rousteing) on

 
The black and white shoes a towering Joan seemingly pushing Kanye over. Is she a secret member of Taylor Swift's #squad and exacting her revenge in a high fashion way? Who knows. Either way, we dig the image. 
 

 

 

 

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Kanye West, Joan Smalls, Balmain, Olivier Rousteing, A/W16, Balmain Army
Getty Images