Kanye West Stars In New Balmain Campaign

BY Maddison Glendinning / Jul 26 2016 / 15:49 PM

Why he's falling, we're unsure

Kanye West Stars In New Balmain Campaign
Getty Images

His sisters- and mother-in-law have all appeared in campaigns for the brand, so it seems fitting that Kanye would get his time in the sun with Balmain. He and wife Kim are best friends with head designer Olivier Rousteing after all.
Kanye appears in the A/W16 campaign, alongside Joan Smalls, which Rousteing titled "MUSIC MEETS FASHION."

MUSIC MEETS FASHION #shotbyklein #kanyewest @joansmalls @stevenkleinstudio @pascaldangin #balmainarmy

A photo posted by OLIVIER R. (@olivier_rousteing) on

The black and white shoes a towering Joan seemingly pushing Kanye over. Is she a secret member of Taylor Swift's #squad and exacting her revenge in a high fashion way? Who knows. Either way, we dig the image.