Kendall Jenner just announced on Instagram that she’s the new face of Adidas. The German sportswear giant, which already boasts names such as Kanye West and Pharrell Williams among its collaborators, has tapped the Instagirl as a brand ambassador, in a similar move to those of its rivals Nike and Reebok.
Bella Hadid is the star of a new Nike campaign for the 45th anniversary of the Cortez shoe while her sister Gigi has been working with Reebok for quite some time. Another Instagirl, model Karlie Kloss, who is also an Adidas ambassador, took to Instagram to welcome Jenner to the Adidas family.
Apart from a blip with her badly received Pepsi commercial, the super, who also covered the 150th anniversary issue of Harper's Bazaar US this year, has been dominating the headlines for all the right reasons with her winning red carpet looks at Cannes and securing numerous new modelling deals. Also confirming her romance with rapper ASAP rocky after the two were spotted together at this year's Met Ball, 2017 is set to be a stellar year for the eldest Jenner sister.