Kendall Jenner's Debut Campaign For Adidas Is Causing Controversy

BY Maddison Glendinning / Aug 14 2017 / 21:57 PM

Looks like people aren't yet past the Pepsi commercial...

Kendall Jenner's Debut Campaign For Adidas Is Causing Controversy
Getty Images

Kendall Jenner is undoubtedly a marketing powerhouse, so it's no wonder that Adidas signed the brunette beauty to the brand. Whilst Kendall announced her signing back in May, her first campaign for the brand only dropped overnight. 

In the ad, Jenner appears in a series of scenarios that reference classical art, including Botticelli's Birth of Venus and Da Vinci's Vitruvian Man, clad of course in Adidas Originals gear. The throwbacks are in line with the campaign theme - "original is never finished."

Images courtesy of Adidas Originals

The ad - which you can watch part of below - is set to a remix cover of My Way by Frank Sinatra and also features other Originals ambassadors James Harden (which is somewhat awks we imagine given that he's Khloe Kardashian's ex-boyfriend...), 21 Savage, Young Thug and Playboi Carti. Given that her brother-in-law is also signed with Adidas, we wonder if a Kanye/Kendall campaign is on the cards in the future? 

Venus reborn @KendallJenner for #ORIGINALis

A post shared by adidas Originals (@adidasoriginals) on

Never flinch. Never hide. @KendallJenner shows us how to redefine what #ORIGINALis.

A post shared by adidas Originals (@adidasoriginals) on

The release has generated some controversy however, with fans of the brand venting their frustration at Jenner being signed as the face over an actual athlete. It has also reignited anger over Jenner's Pepsi advertisement which was pulled just days after it was released back in May after worldwide condemnation. 

It's an interesting stance to take as sportswear brands have often used non-athletes to front campaigns over the past year - Bella Hadid at Nike, Kylie Jenner and Cara Delevingne at Puma, Gigi Hadid at Reebok.. - and none have garnered as much criticism as Kendall...