Known for her voluptuous curves and style that has inspired countless Instagram posts, Khloe Kardashian and Emma Grede’s fashion brand Good American will arrive exclusively to Selfridges tomorrow (March 16). Celebrated for its ethos that is all about accentuating the female form, the denim-focused pieces are created with a women’s true shape in mind.
In its second season after launching in America back in October 2016, the brand looks to everyday pieces that create flattering silhouettes no matter your shape. Using the latest technology including sculpting fabric, high-rise fits and gap-proof contour waistbands, the collection features Good Legs, Good Cuts and Good Waist with the pieces going from a size 00-24.
Embracing the brand, Selfridges will be stocking them all. “This is only the beginning. What’s really encouraging is the customer response. When people try the jeans they fall in love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24” said Khloe.
Loved by her sisters Kourtney and Kendall among other starlets like the Hadid Sisters Gigi and Bella, the campaigns have also inspired countless women across the globe. Called the #GoodSquad which features women who, ‘inspire, influence and activate’ there will be eight new members for season two of Good American which will include Stassie Karanikolaou, Emily Sears and Clementine Desseaux.
The full collection will be available exclusively at Selfridges.com and in Selfridge's stores across the UK from March 16